![]() ![]() ![]() It is a good idea to apply this simple test to check the newsworthiness of all your potential stories. Is it part of a vampire-loving trend among teens? Does it feed in to the current commemorative spirit? Are you an expert amongst those on a health buzz? Think about what trends and timings make your book launch news worthy. Identify a time or trend that your book can feed in to. No the launch of your book alone is not news in the eyes of the media, so make it newsworthy. Those that say the press release is dead clearly are doing it wrong. One over-looked yet effective tool in generating publicity is the humble press release. In order to achieve that best-seller status you’ll need to create a buzz around your book launch. Let’s be honest, nobody sets out to write a bland book, so why would you want a lukewarm book launch? National Emerging Writer Programme Overview. ![]()
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